SIZE: 100,000 SQ
SCOPE: Environmental Graphics + Art
NetApp’s goal was to merge the technical and data-heavy side of their business with California’s iconic competition-driven, yet relaxed vibe.
To achieve this, we used bold color and patterning cohesively throughout the space, juxtaposed data with large-scale imagery, and implemented niche art-moments evocative of NetApp’s “fabric of data” story.
A challenging and rewarding component was the lenticular design. The particular design and construction allow three separate viewing perspectives: the first is straight on and depicts hurdling track and field athletes, emulating the company’s competitive “go get ‘em” culture and visualizing company diversity. The second and third perspectives spell the company tagline “data driven”; from the left you see “data” and from the right, “driven.” Each letter is made from actual software code written by Netapp engineers. The result is a dramatic and breathtaking feature element creating engagement and energy in the office.
Creating a lenticular like this was a first for me, and working through the build details, as well as having three surfaces to leverage rather than just one was exciting. We wanted to make people move & interact with the artwork. We did this by tapping into people’s curiosity to understand, as a viewer catches a glimpse of the wording or image they are encouraged to move past the 11’ fins and find those perfect views of alignment.
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