Size: 45,000 SF HQ + Redwood City and Irvine, CA Regional Offices
Scope: Environmental graphics, reception signage, ADA room and core signage, and wayfinding
Unique + Notable:
Working in tandem with the SendGrid marketing team, we designed graphics that felt fresh and modern while staying true to the brand and complementing the interior design.
Key brand assets were front and center, like company identifiers ‘The Grid’ and pixelation. To create ‘The Grid’ signage we layered a combination of materials to create an aesthetic indicative of the expansive digital universe the grid represents.
We fabricated unique moments throughout the space by relying on SendGrid’s key values: Happy, Hungry, Honest, and Humble, furthering Sengrid’s goal to infuse creativity and engagement into the workplace.
Mike’s Project Pride : It was a blast investigating project materialities
that were representative of the grid, and then seeing that all that effort come alive.