® 2020 3D-Identity.com

NetApp

Sunnyvale, CA​

Size: Multi-project reach for two building locations in Boulder, CO and one in Sunnyvale, CA

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Scope: Environmental graphics, custom sculptural installations, custom lighting

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Unique + Notable:

NetApp's goal was to merge the technical and data-heavy side of their business with California's iconic competition-driven, yet relaxed vibe.

To achieve this, we used bold color and patterning cohesively throughout the space,  juxtaposed data with large-scale imagery, and implemented niche art-moments evocative of NetApp’s “fabric of data” story.

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A challenging and rewarding component was the lenticular design. The particular design and construction allow three separate viewing perspectives: the first is straight on and depicts hurdling track and field athletes, emulating the company’s competitive “go get ‘em” culture and visualizing company diversity. The second and third perspectives spell the company tagline “data driven”; from the left you see “data” and from the right, “driven.” Each letter is made from actual software code written by Netapp engineers. The result is a dramatic and breathtaking feature element creating engagement and energy in the office. 

 

Kyle’s Project Pride: Designing the lenticular so subtle details are revealed as passerby’s are drawn in for a closer look

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